Home-service follow-up model

Estimate the value of following up with more leads

Set assumptions for your HVAC, plumbing, roofing, or pest-control business and see how a follow-up scenario could add up.

Your operating inputs
Move a slider or enter a value. Results update instantly.

The leads your business receives in a typical month.

leads

Your estimate of leads that do not become booked jobs today.

%

Your assumed share of those leads that follow-up would convert.

%

Your average revenue for one booked job.

$

Your gross margin after direct job costs.

%

Your own estimate of the monthly cost for the follow-up approach.

$
Unbooked leads per month
0 leads
Based on your lead volume and unbooked share.
Estimated recovered jobs per month
0 jobs
Based on your assumed recovery rate.
Potential monthly gross profit
$0
Before follow-up cost; uses your average job revenue and gross margin.
Potential annual gross profit
$0
A 12-month estimate using the same monthly assumptions.
Estimated first-year net impact
$0
Potential annual gross profit minus your annual follow-up cost.
Estimated first-year ROI
0%
Net impact divided by annual follow-up cost.
How this estimate works
The estimate uses only the assumptions entered in this calculator.

Estimate only—not Wrenchwake-Nv performance data, a forecast, or a guarantee. Every rate, job value, margin, and follow-up cost comes from your inputs. Model: monthly leads × unbooked share × recovery rate = estimated recovered jobs; recovered jobs × average job revenue × gross margin = potential monthly gross profit. First-year net impact subtracts 12 months of your follow-up cost; first-year ROI divides that net impact by the same annual cost. This simple model does not account for seasonality, capacity, taxes, overhead, or other costs. ROI is shown as 0% when monthly follow-up cost is zero.